Project Proposal:

MSC Ecommerce Website Design

PROJECT OVERVIEW:

Build and deploy an ecommerce website to showcase and sell the Audiotec Fischer series of products as well as the Blam series of products.

How We’ll accomplish this:

SHOPIFY INFRASTRUCTRE
Shopify is the number one platform for building a user-friendly and reliable ecommerce store. See features below.

SHOPPING CART

Free SSL certificate
Every Shopify store includes a free 256-bit SSL certificate. All pages, content, credit card, and transaction information is protected by the same level of security used by banks.

Accept credit cards with Shopify
You can accept Visa, Mastercard, Discover, and American Express the minute you launch your shop. You'll get a low credit card rate and no hidden fees.

Learn more about Shopify Payments.

100 payment gateways
From bitcoin to PayPal to iDEAL, Shopify integrates with over 100 external payment gateways from around the world.

Offer free shipping
Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies.

Multiple languages
Your online store checkout comes in 50+ languages, and you can always translate your store's theme to suit your needs.

Automatic carrier shipping rates
Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.

Abandoned checkout recovery
Recover lost sales by automatically sending an email to prospective customers with a link to their abandoned shopping carts, encouraging them to complete their purchase.

Flexible shipping rates
Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.

Automatic taxes
Based on your location, Shopify will automatically handle major country and state tax rates.

STORE MANAGEMENT

Customer profiles
Learn more about your customers and their shopping habits. Find their contact info and order history at a glance.

Customer accounts
Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.

Customer groups
Categorize and export customer lists based on location, purchase history, and more.

Fulfillment centers
Connect to fulfillment solutions such as Amazon, Rakuten Super Logistics, and Shipwire, or set up a custom fulfillment solution.

Order fulfillment
Fulfill one or multiple orders with just one click, making your daily order management a breeze.

Dropshipping
Shopify integrates with apps like Ordoro, Inventory Source, and eCommHub, making it easy to set up your dropshipping business.

Refunds
Refund some or all of an order to the payment method used. Your inventory is updated automatically.

Manage on the go
Use the Shopify app on your smartphone to update your store, manage inventory, fulfill orders, and contact a customer.

Email templates
Customize your automated store emails with the design and language you want.

MARKETING & SEO

Search engine optimized
Help potential customers find your store using search engines. Shopify supports SEO best practices like customizable H1, title, and meta tags.

Generated sitemap.xml
Your sitemap.xml is automatically generated with your products, webpages, and blog posts.

Discounts
Boost sales and customer loyalty by creating highly targeted discount codes and Buy One, Get One promotions right from the Shopify admin.

Gift cards
Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.

Social media integration
All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.

Google Adwords credits
You'll get $100 towards Google advertising if you spend $25 with Google.

Product reviews
Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website.

Sell on Facebook
Your Facebook fans can browse your products and make a purchase without leaving Facebook.

PRODUCTS

Inventory management
Manage your entire inventory with Shopify. Track stock counts, and automatically stop selling products when inventory runs out.

Product variations
Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, and inventory.

Product organization
Organize products by category, type, season, sale, and more. Use smart collections to automatically sort products based on vendor, price, and inventory level.

Multiple images
Add multiple images for your products, so you can show off your product from all angles.

SEO product tags
Optimize your product pages for search engines with product specific meta tags, titles, and URL handles.

Digital products
Customers can order and download your digital products right from your online store.

Import/Export
Import or export your products using CSV files, or one of Shopify's importer/exporter apps.

Unlimited products
There's no limit to the number or type of products you can sell in your online store.

WEB HOSTING

Unlimited bandwidth
You'll never be charged based on the number of visitors or traffic to your store.

Email forwarding
When you buy a domain name with Shopify, you receive unlimited email forwarding. Create email addresses like info@yourstore.com.

Level-1 PCI compliant
Shopify is level-1 PCI compliant, so you don't need to worry about the security of your customers' credit card data.

SSL certificate
Your online store includes a 256-bit SSL certificate to keep your customers' information and business data secure.

Instant upgrades
All Shopify updates are automatic, so you'll receive the latest features immediately, without any hassle.

ANALYTICS

Dashboard
An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.

Product reports
Analyze and gain insight into your store's growth. See which products are selling—and which ones aren't.

Export reports
Reports can be exported for further analysis in your favorite spreadsheet tool, or can be sent to your bookkeeper or accountant.

Google Analytics
Google Analytics works with your online store, so you can track sales, visits, and referrals.

Traffic/Referral reports
See where your visitors come from, and how they found your online store.

SITE STRUCTURE
The website will be built a way that your customers can easily find what they’re looking for, with action funnels and calls to action throughout that get them where they need to go on your site. 

HOMEPAGE
The homepage should exist as a springboard to direct potential clients throughout the site in order to get to where they need to go easier.

HIGH-PROFILE IMAGERY
We’ll use a blend of high-impact lifestyle imagery along with technical imagery to establish credibility as well as quality of product and service level. We’ll work with you to define the style of imagery you want and then curate a selection for you to choose from.

GOOGLE ADWORDS
Using what’s called a Shopify App (its basically an add-on that you install into your site. We can integrate the store with Google Adwords and get lots of great features to maximize our efforts and make sales.

• Keywords generation: Automated generation of keywords based on your products and categories.

• Search Google Ads: Get campaigns on Google search results and other Google sites when people search your relevant keywords.

• Display ads & Banner creation: Reach people while they’re browsing their favorite websites through image-focused Ads. We will create a set of banners at no cost.

• Retargeting Google Ads: Retarget people that have previously visited your store by showing your display Ads. Get them back to purchase the products they were previously interested in.

• Seasonal campaigns: Create Google Ads for Black Friday, Cyber Monday and other marketing dates.

Pricing & Next Steps:

In order to accomplish everything above, the price for this project will be $3,000. 

Next Steps After Proposal Acceptance: 

• Sign client agreement

• Transfer 75% up-front payment

• Project begins

• Discovery meeting: We’ll sit down and go into more detail about your vision for the website as well as get more details about products being sold.

• Initial design period: We’ll design the high-level pages and the product pages.

• Design review meeting

• Design revisions

• Store Build-Out: Upon approval of the design, we’ll build out all the individual product pages and add in all relevant data.

• Final Revisions

• Transfer final 25% payment

• Final site goes live and is transferred over to client.

• We offer monthly, quarterly, or yearly updates/design refreshes at an hourly rate.